Poha has an important place in Indian diet and is used extensively in rural and semi-urban areas. Its popularity in the urban areas is gradually coming down due to changing tastes and food habits but many households still use it regularly. Thus, market for this product is spread across the country. Apart from households, its preparations are sold in restaurants, roadside dhabas or vendors, hostels, canteens etc. round the year. Thus, there is a large market for this product and with adequate efforts it can be captured.